Clay agency for B2B outreach. We build the data layer.
We build the Clay data layer behind your outbound. It finds and verifies emails, scores ICP fit, and syncs qualified records to your CRM. Then we document the workflow and hand it over.
Four Clay workflows we build.
Signal-triggered enrichment
We can map relevant events, such as hiring, funding or technology changes, into a workflow. The agreed signals, sources and routing rules determine which accounts are reviewed for the next step.
Waterfall email find
A workflow can query configured providers in sequence and apply agreed validation rules before a record is routed onward. Provider coverage, credits and validation outcomes depend on the tools and plans in use.
ICP scoring at scale
Accounts can be scored against the fit criteria your team agrees, such as company attributes, technologies or documented signals. Approval rules determine which records move to a sequence.
CRM enrichment push
Where the connected system supports it, mapped company and contact fields can be sent to the CRM. We document the selected fields, ownership and review points in the scoped workflow.
Good sequences fail on bad data.
Your sequencer can only work with the records it receives. Uncertain addresses, stale titles and poorly matched accounts can create wasted effort and delivery risk. We define validation and review points before a record is routed to a send workflow.
A scoped Clay build, from input to handover
Example scope: turn a target account list into a documented CRM data workflow. The final workflow and acceptance checks depend on your data, access and approved use case.
Input: agree the records and destination
Start with the target accounts, available data sources, fit criteria and CRM fields your team approves. Confirm provider access and credit requirements before the build.
Deliverable: a documented data workflow
Configure enrichment order, validation and scoring rules, then map approved fields into the connected CRM or next system. Handover notes cover the workflow, routing and review points.
Acceptance: review before routing
Check example records against the agreed fit and validation rules, confirm the field mapping, and identify who approves the next step. An enrichment result alone is not permission to send.
FAQ
What does a Clay agency actually build?
We scope and configure the data workflow that supports your outbound: sources, enrichment steps, fit criteria, routing, review points and operating documentation.
How is this different from just using Clay myself?
We help turn an agreed operating process into a documented workflow, including provider connections, rate-limit considerations, routing and handover. The work required depends on your current setup and use case.
Do I need to have Clay already?
No. We can work with an existing account or help evaluate the account, integrations and access needed for the scoped workflow. Your team retains the relevant account decisions and approvals.
What data providers do you work with?
The provider mix is selected for the approved use case, budget and available integrations. Provider availability, licensing, credit use and data handling terms vary by vendor and plan.
What does it cost?
Pricing is scoped after discovery based on the workflow, integrations, documentation, handover and any continuing support. We confirm the commercial scope before work begins.
Fix your outbound data before the first send.
Request the GTM planning framework. We review fit and may reply by email; no call is required.
